Our story
One small dog,
a lot of borders
pawfella was built on real crossings, not theory. Everything we make follows the same three steps a travelling family actually takes: Protect · Assist · Wander. 🐾
01 Meet Donggua
Our Puppreneur
Founder & Inspiration
Meet Donggua, our four-legged founder and full-time Chief Happiness Officer. He is a Maltipoo with a passport story worth telling: Seoul to Singapore, Dubai to Abu Dhabi, and Manila in between. Every queue, lounge, and window seat taught us where pet travel feels confusing and where it can feel simple. 🐾✈️
We started pawfella because families should never have to choose between adventure and their pets. From the PAWssport to the Concierge, everything we build answers one question: does this help more paws and their people explore the world together? 🌏
02 What we build
Protect · Assist · Wander
Three steps, always in the same order. It is how Donggua travels, and it is how the product is built. 🧭
Protect
The record answers in an emergency: microchip, vaccines, history, ready before you reach the vet.
Assist
Guidance for the moments between trips — health tracking and help finding care you can trust, wherever you are.
Wander
The PAWssport record, border requirements, and trip planning — every rule verified and dated.
03 The human half
Jona Oboza
Founder & CEO
Behind every happy paw is a human who believes pets belong in every family plan. Jona brings years of work in technology, growth, and digital transformation to build pawfella into the platform pet travellers deserve. 🙌
Companies founded & led
04 Today
Donggua Today
These days Donggua splits his time between product testing, nap research, and planning his next stamp. His daily routines shape every feature we ship, because the best ideas come from watching what pets actually need. 😴✈️